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READER PROFILE


Immigrated from Mainland China
Migrated less than 10 years ago
Age 25-54
Higher education degree
Senior managersProfessionalBusiness owners

source:
Proprietary survey of 5,046 readers of the Chinese print edition of the Epoch Times. Conducted online May 18 – June 13, 2008

Distribution
Rate Card     
Media Kit        


WHY THE EPOCH TIMES CHINESE NEWSPAPER?


  • LEVERAGING INTEGRITY

    Epoch Times’ reputation for insightful and truthful reporting has cultivated a loyal, worldwide readership. When there is a major event developing, people trust and read Epoch Times for its in-depth and unbiased reporting.

  • Fast & continuous growth

    While other media are shrinking during times of economic uncertainty, Epoch Times keeps growing in circulation and investing in its staff. This continuous growth translates into high visibility and impact for advertisers.


WHY THE CHINESE-AUSTRALIAN MARKET?


  • more people

    There are now over 1 million ethnic Chinese living in Australia. Mandarin Chinese is now the second most spoken language in Australia after English. (Census, 2011)

    In recent years, immigration from Mainland China has grown dramatically. China has become the second largest source of permanent migrants. (Department of Immigration and Border Protection, 2014)•Over a million Chinese travellers visit Australia each year, they are also highest spending visitor group. (Tourism Australia, 2014)

    China is the largest single nation contributor to the international student population in Australia. (Australian Bureau of Statistics, 2011)

  • MORE OPPORTUNITIES

    Cashed-up Chinese consumers are actively on the lookout for goods and services related to luxury, health, education, property, cars, travel, family and household goods.•China is the No. 1 source of foreign investment in the Australian real estate market. (CLSA, 2013)

    Chinese consumers has became the world’s No. 1 buyer of luxury goods. (Bain & Co., 2012)

  • Stable market

    Typically, Chinese people have good monetary saving habits and are thus less likely to be affected during economic downturn.